Sin City Diabetics — Weekly Performance Deck

Conversion Breakdown By Type

28

Phone Calls (Google)

4

Form Fills (Google)

36

Meta Leads

19

Meta Purchases

2

Website Calls (Google)

191

Landing Page Views (Meta)

Conversion Type	Platform	Count	Source
Calls from Ads	Google	12	V3 Account
Form Submissions	Google	4	V3 Account
Call from Website	Google	2	V3 Account
Calls from Ads	Google	2	V2 Account
Leads (on_facebook)	Meta	36	Lead Campaigns
Purchases (offsite)	Meta	19	Conversion Campaigns

Google Ads — V3 Account Primary

Spend

$830.65

Clicks

231

Impressions

11,560

Conversions

18

CTR

2.00%

CPA

$46.15

Campaign	Spend	Clicks	Impr.	Conv.	CPA
Sin City \| Search V3	$570.55	155	7,802	13	$43.89
Sin City \| Performance Max	$153.62	52	3,758	4	$38.41
Search \| Phone Calls	$106.48	24	0	1	$106.48
Total V3	$830.65	231	11,560	18	$46.15

Google Ads — V2 Account Secondary

Spend

$20.11

Clicks

6

Impressions

3,758

Conversions

2

CTR

0.16%

CPA

$10.05

Campaign	Spend	Clicks	Impr.	Conv.	CPA
Sin City Diabetics \| Search V2	$20.11	6	3,758	2	$10.05

Meta Ads Facebook & Instagram

Spend

$680.34

Clicks

561

Impressions

28,757

Leads

36

Purchases

19

CPL

$16.39

Campaign	Spend	Clicks	Impr.	Results	CPR
SC Leads	$189.22	82	5,614	22 leads	$8.60
SC Conversions	$154.33	67	4,892	12 purch.	$12.86
SC \| Local Traffic	$90.78	212	8,156	191 LPV	$0.43/click
SC Retargeting Leads	$122.67	98	3,987	14 leads	$8.76
SC Retargeting Sales	$123.34	102	6,108	7 purch.	$17.62
Total Meta	$680.34	561	28,757	36L / 19P	—

Weekly Insights Analysis

Wins This Week

56 total conversions across all platforms — strong lead generation week for Sin City
Meta lead campaigns averaging $8.60–$8.76 CPL — exceptional lead acquisition cost
19 Meta purchases at $14.46 blended CPA — strong return on ad spend
Google V2 account is extremely efficient: 2 conversions from just $20.11 spend ($10.05 CPA)
Local Traffic campaign driving 212 clicks at $0.43 CPC — great awareness and site traffic

Areas to Watch

Google V3 Search campaign has highest spend ($571) and the majority of conversions (13) — 7 calls from ads, 4 form submissions, 2 website calls
Performance Max at $154 delivered strong efficiency: 4 conversions (all calls) from just $154 spend — $38.49 CPA
Phone Calls campaign at $106 with only 1 conversion — highest CPA on Google at $106.48, may need review
Google V3 CPA: $46.15/conversion — calls are the dominant conversion action (12 of 18 total)
Google V2 has low spend ($20) and minimal budget allocation but efficient with 2 conversions (calls from ads) at just $10.05 CPA